Much remains unclear about the popular disposable e-cigarette that was “quickly becoming the new JUUL,” including whether the devices are still for sale in the U.S. and who owns and operates the company.
Puff Bar, which mimics the massively popular JUUL, comes in many youth-appealing flavors like O.M.G. (Orange, Mango, Guava), but is not subject to a partial ban on flavored e-cigarettes because it is a disposable device. The loophole in the policy – which took effect in January and only restricts flavors for closed-system e-liquid cartridges, like JUUL and its pods – paved the way for a surge in the device’s popularity. Data from the first-of-its-kind youth quit-vaping program This is Quitting, a free and anonymous text message-based program from Truth Initiative, revealed that by March 2020, the majority of young people enrolled in This Is Quitting no longer reported using JUUL. Many reported using disposable devices and Puff Bar was the most popular disposable brand.
As Puff Bar’s popularity has grown, so have many questions and concerns about the product and the company behind it.
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