JUUL claims its target customers are adult smokers – not the young people who are using it and other e-cigarettes at epidemic levels – but new research shows only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit method.
A new Truth Initiative study published in Tobacco Control found that, among adult smokers who tried to quit in the past year, just 1.1% used JUUL alone, 5.6% used other e-cigarettes alone, and 10.1% used Nicotine Replacement Therapy (NRT) alone, such as nicotine lozenges, gums or patches. For former smokers who had quit in the past four years, just 2.2% reported using JUUL alone, 10.3% used NRT alone, and 6.9% used other e-cigarettes. An additional 1.4% of former smokers reported JUUL use in combination with other methods, including NRT and other e-cigarettes.
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