E-cigarette company Juul agreed to pay North Carolina $40 million to settle allegations that the company aggressively marketed its products to young people, leading to addiction to high-nicotine vapes, Attorney General Josh Stein announced Monday.
North Carolina is the first state to reach a settlement with Juul for allegedly targeting youth through social media advertisements and other outlets, and fueling a sharp rise in youth vaping. Another 13 states and D.C. also have sued the e-cigarette company.
“For years, JUUL targeted young people, including teens, with its highly addictive e-cigarette,” Stein said in a statement. “It lit the spark and fanned the flames of a vaping epidemic among our children — one that you can see in any high school in North Carolina.”
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