The Flavor Trap
Who Do You Think Tobacco Industries are Trying to Catch
In recent years, there has been an explosion of vaping products and devices. These flavored products are undermining the nation's overall efforts to reduce youth tobacco use and putting a new generation of kids at risk of nicotine addiction and the serious health harms that result from tobacco use.

7 out of 1 kids are using e-cigarettes
View the 7 out of 10 video.
Our kids are once again the target of tobacco companies, and their tactics are working. Vaping and E-cigarette use among North Dakota high schools students has skyrocketed to 22%.

Unlike other tobacco products, vaping advertising is not regulated, making it easy for tobacco companies to advertise directly to kids. In fact seven out of ten kids are exposed to this advertising. 
In spite of the Food and Drug Administration's (FDA) new ruling to regulate e-cigarettes, dangers continue to exist with lung disease, fires, explosions and e-liquid poisonings. In fact, a e-liquid study published in the Journal of Pediatric Nursing determined that half (51 percent) of the labels on vaping liquids in North Dakota do not accurately reflect the levels of nicotine found in the products. Actual nicotine levels in some products were 172% higher than labeled.
Make a difference. Select the above Fight Back image.

Don't let history repeat itself by allowing the tobacco industry to addict our youth. Join forces with your Local Public Health Unit and let them know you want to help protect North Dakota youth from the harms of tobacco.

It is Time to Fight Back   

Here's how you can make a difference in a life.

E-cigarette Resources

2016 Surgeon General's Report on E-cigarettes

E-Cigarette Use Among Youth and Young Adults

Key Facts Ecigarette Tobacco Product Warning Label

Many e-cigarettes contain nicotine and are derived from a tobacco product causing a predisposition to conventional tobacco use.

Electronic Nicotine Delivery Systems Key Facts

Vital Signs

E-Cigarette Report Highlights
E-Cigarette Report

The Dangers of E-Cigarettes


CDC Report Shows E-Cigarette Ads Reach 7 in 10 U.S. Youth

How E-Cigarette Marketing Tactics Target Young People

7 Ways E-Cigarette Companies Are Copying Big Tobacco’s Marketing Playbook

Nicotine Poisoning

Electronic Cigarette Refill Liquids Inaccurately Labeled

Selling Poison by the Barrel - NY Times

Dramatic Increases in E-Cigarette Call to Poison Center - CDC Study

E-Cigarette Poison Control Calls - MMWR

Nicotine Poisoning in an Infant - The New England Journal of Medicine

Unintentional Child Poisonings through Ingestion of Conventional and Novel Tobacco Products

E-cigarettes Produce High Levels of Cancer-causing Chemicals

Harmful Chemicals Cause Lung Disease

Chemical Flavorings Found in E-Cigarettes Linked to Lung Disease

What is “Popcorn Lung” and What Does it Have to do With E-Cigarettes?

Nicotine isn’t the Only Hazard to be found in E-cigarettes

Increased Initiation of Combustible Tobacco

Young People Who Smoke E-cigarettes are More Likely to Start Smoking Traditional Cigarettes
Teens 3 to 4 Times More Likely to Start Smoking After Using E-Cigarettes
Students Who Have Used E-Cigarettes by the Time They Start 9th Grade Are More Likely Than Others to Start Smoking

E-cigarettes Use and Subsequent Tobacco Use by Adolescents

E-cigarette Flavorings

Flavored Tobacco Product Use Among US Youth Aged 12-17 Years

Candy Flavors Put E-Cigarettes On Kids' Menu
Study Eyes Candy-flavored E-Cigarette Ads Targeted to Kids

Nine E-Cigarette Flavors That Sound Just Like Kids’ Favorite Treats